Steve Jones

Steve Jones

  • Date Format: MM slash DD slash YYYY

Steve Jones is a music biz insider who will change the way you think about business, marketing, creativity, and customer service. As the author of two highly-acclaimed business books, Steve draws upon his 30 years in the music industry to demonstrate how the essential lessons of business can be learned from the bands, songs, and albums we love. He will show you how to build a brand as consistent as AC/DC, as immediately recognizable as Kiss, and as resilient as Fleetwood Mac. His concert-like presentations are filled with music, humor, and engaging backstage stories from the music business. Steve is the author of Brand Like a Rock Star and Start You Up. He has spent over three decades in music and media, witnessing the rise (and sometimes fall) of countless rock legends. In addition to being a popular speaker at conferences worldwide, Steve also works with media brands and companies in the US, Canada, and the Caribbean to turn their customers into raving fans.


Based on Steve’s best-selling marketing book Brand Like a Rock Star, this keynote energizes, entertains, and educates. Through stories, songs, and videos, Steve leaves your team with some key takeaways such as:

  • The one thing even more important than quality to your business
  • The secret to staying consistent in changing times
  • How your company’s goals could be putting your success in jeopardy
  • How to use your competitor’s strengths against them in order to fuel your success

This high-energy presentation will leave your group charged up, and it can be highly customized to suit any industry, including financial services, entertainment, health care, and tech.


Collaboration. Creativity. Teamwork. Leadership. All of these hallmarks of great businesses are also the foundations of great rock bands. In this fascinating keynote, Steve will use the examples of legendary musicians to show your organization how to build a rock star culture, with key takeaways like:

  • What great leaders can learn from great lead singers
  • The missing ingredient in most teams
  • The art of turning conflict into success
  • What failures and mistakes say about your team

This presentation will help you build companies people love to work for and customers love to associate with.


Every decision is a sales decision. We are all selling. Just like in the music business, there are regular everyday average salespeople, and there are rock stars. What makes a rock star? How does someone grow from average to extraordinary? In this keynote, Steve will share:

  • The skills rock stars use to turn rejection into fuel for success
  • How resiliency and attitude can change music (and business) history
  • The step-by-step playbook to revive a rock star’s career

This presentation celebrates the reality that we’re all salespeople. Everyone is selling something, be it a product, an idea, themselves… or even a hit song.



Rock stars don’t have customers. They have crazed, raving fans. In this engaging presentation, Steve will demonstrate how rock stars attract and retain their fans, and show you how to put those practices into play for your business success. Some key takeaways include:
  • The key difference between fans and customers, and why fans are so much more valuable to you
  • The secret to getting noticed in an incredibly crowded and noisy space
  • How stars like Taylor Swift build their fan base one at a time, even when they have millions of fans
  • Core strategies to keep your fans coming back for more

This presentation will leave your team prepared to turn casual customers into the kind of fans that rock stars depend on to buy their songs and concert tickets in even the most challenging economy.

“Steve Jones’ presentation on “How To Brand Like Rockstar” was excellent!  The session was energetic, and the use of music, video and storytelling kept everyone engaged and interested in what was coming next.  In room filled with a variety of ages and experiences, his great storytelling ability allowed him to connect with everyone and provide information that was both entertaining and relevant.  Music is a universal language and Steve’s presentation is perfect keynote to connect attendees and give them a common thread to talk about.”
–Colleen Brzozowski, CIS, Director, National Accounts

“Steve Jones knows a thing or two. Listen and take notes!”
–Gene Simmons founding member Kiss

“Steve Jones gives you the insight of a rock ‘n’ roll veteran!”
–Alice Cooper

“What can I say about Steve Jones? … well to give you an indication of his connection with the audience, after he closed his presentation to vibrant applause, he was approached by new ‘groupies’ lined up twenty to thirty deep, waiting for book autographs! Some people even took selfies with him! Steve was engaging, entertaining and knowledgeable. His content was universally relevant to customer-facing work and he further customized the presentation just for our group. His upbeat energy, sense of humor and humble demeanor endeared him to everyone, and the substance of his message really hit the mark – if we do something special to differentiate our service and delightfully surprise our clients, they will become loyal fans… it was the perfect keynote! People were talking about his session all day long.”
–Moses Bar-Yoseph, TD Bank

“Thank you again for being a part of our program last week in Charleston. It was a huge success. We’ve received a lot of compliments about you.
You did a terrific job of tailoring your remarks around banking. One of your first slides — “Fannie Mae vs. Maggie Mae” – really got things started off on the right track! You were very entertaining and had a strong message about branding and the customer experience.”
–Brad Bradford, Regions Bank

“Steve did an amazing job. I felt like it set the tone for the rest of the conference, which made me look forward to future sessions.”
–Denver, June 2018

“Fantastic presentation and energetic speaker.”
–Las Vegas, August 2018

“Very memorable and engaging.”
–Toronto, March 2018