Steve Jones

Steve Jones

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Everything you need to know to build a stronger business you can learn from the legends of rock n’ roll. Music industry veteran Steve Jones takes you backstage to show you how the core strategies of AC/DC, Bob Marley, U2, Fleetwood Mac, and Run DMC can help you create a stronger, leaner, and more successful business. In a presentation loaded with great music and entertaining stories, Steve brings a concert-like energy to every event.

Steve is the author of two popular business books, Brand Like a Rock Star and Start You Up. He is based in Toronto, Canada, where he oversees brands and content for Stingray Radio, a global music, media, and technology company.


Turn up the volume on diversity, equity, and inclusion! Steve will spend an interactive music-filled hour with your team, showcasing how amazing things can happen when organizations embrace DEI. Steve will take your group on a musical journey to discover:

  • How a washed-up 70s hard rock band collaborated with an upstart hip hop act to revitalize their career and send hip hop into the mainstream.
  • Why an obvious mistake was left in one of classic rock’s greatest hits, and why it is is so important to give yourself permission to experiment… and even fail.
  • Where countless legendary bands went to soak in a special culture and create amazing music.
  • How Paul Simon went all-in on diversity and inclusion, even risking lives to do so.
  • The magical place in the deep south where Black and White worked as one at the height of America’s mid-60s racial unrest.

DEI is normally a dry topic that people find uncomfortable discussing. But using inspiring stories and an incredible soundtrack, Steve makes diversity, equity, inclusion, and all aspects of great culture, rock!


This is a unique presentation designed to help you emerge from the COVID-19 pandemic with a company that is stronger, leaner, and meaner, ready to reach new heights. We’ll explore rock history for amazing stories about how legendary bands hit rock bottom before recovering and enjoying even greater success. We are facing challenges like we’ve never seen before. But when this storm passes (and it will), are you poised for maximum growth on the other side? Is your team armed with the inspiration to ride out this storm?

Key takeaways in this session include:

  • How Fleetwood Mac used the forces against them as creative inspiration to do the best work of their career
  • The way that Aerosmith leaned on another band to help revive their sagging career
  • Why U2 felt they needed to publicly announce they were rebuilding their career
  • How Meat Loaf went from #1 to bankruptcy and back to #1, sixteen years later
  • How Taylor Swift was able to pivot and transition her career in an entirely new direction

This engaging 45-minute session and includes an interactive Q&A period. It is the perfect professional development experience for your team as they work remotely. It will leave them charged up about turning this challenge into the fuel for future success.

UNLEASH YOUR INNER ROCK STAR: Rock Star Inspiration to Be Your Very Best

Rock stars are synonymous with greatness. When your team spends an hour with music biz insider Steve Jones, they’ll come away prepared to rock in every way! Steve will dive into his 35 years in the music industry to share backstage stories that will engage and inspire your organization.

They are rags-to-riches stories. There is rarely a rock star who didn’t crash on a friend’s couch, play for pennies, and scrape together an existence based on the belief that someday it will all pay off. Jim Morrison was homeless before he founded The Doors, and after that lived in a cheap motel until the band made it big.

They are stories of incredible obstacles. From overcoming addictions, loss, heartbreak, rejection and failure, rock stars have battled the odds and come out on top. Def Leppard was seemingly at the top of their game when drummer Rick Allen lost his arm in a car accident. A year later, with incredible determination, Rick was with his band again… and they went on to the most successful phase of their career.

They are stories of intensely hard work. When you hear a hit song, the artist who made it is already working on their next hit song. And they are probably also on a world tour. And maybe starring in a movie. Drake has released over 100 singles in his ten-year career, and continues to tour, write, record, collaborate, and create at an unreal prolific pace.

They are stories of unstoppable creativity. A rock star’s career doesn’t stop at one song, or even one album. A rock star is constantly creating, always coming up with the next song to make the world sing along. Bob Dylan was the folk-music voice of a generation when he decided to plug in the electric guitar and create “Like a Rolling Stone”. Despite initial push back, it became the biggest song of his career.

They are stories of resilience. So many legendary rock stars have ascended to the top, only to fall, hit rock bottom, recover, and ascend again. Rock stars don’t have “quit” in their vocabulary. Justin Bieber was on the verge of jail time and musical irrelevance before he engineered a brilliant resurgence and took his career to new heights. Meatloaf was broke and suicidal in the 16-year gap between #1 hits before he rose again to the top. Aerosmith was nearly dead and gone before rediscovering their magic.


Based on Steve’s best-selling marketing book Brand Like a Rock Star, this keynote energizes, entertains, and educates. Through stories, songs, and videos, Steve leaves your team with some key takeaways such as:

  • The one thing even more important than quality to your business
  • The secret to staying consistent in changing times
  • How your company’s goals could be putting your success in jeopardy
  • How to use your competitor’s strengths against them in order to fuel your success

This high-energy presentation will leave your group charged up, and it can be highly customized to suit any industry, including financial services, entertainment, health care, and tech.


Every decision is a sales decision. We are all selling. Just like in the music business, there are regular everyday average salespeople, and there are rock stars. What makes a rock star? How does someone grow from average to extraordinary? In this keynote, Steve will share:

  • The skills rock stars use to turn rejection into fuel for success
  • How resiliency and attitude can change music (and business) history
  • The step-by-step playbook to revive a rock star’s career

This presentation celebrates the reality that we’re all salespeople. Everyone is selling something, be it a product, an idea, themselves… or even a hit song.


Rock stars don’t have customers. They have crazed, raving fans. In this engaging presentation, Steve will demonstrate how rock stars attract and retain their fans, and show you how to put those practices into play for your business success. Some key takeaways include:
  • The key difference between fans and customers, and why fans are so much more valuable to you
  • The secret to getting noticed in an incredibly crowded and noisy space
  • How stars like Taylor Swift build their fan base one at a time, even when they have millions of fans
  • Core strategies to keep your fans coming back for more

This presentation will leave your team prepared to turn casual customers into the kind of fans that rock stars depend on to buy their songs and concert tickets in even the most challenging economy.

“Steve did a remarkable job at our Meetings Today LIVE! program in Myrtle Beach, South Carolina. I can’t remember ever receiving this amount of enthusiasm and positive feedback I heard from our audience of meeting planner attendees about a presentation. They were impressed both by his material and expertise, but also by the relevance of his presentation to their jobs and industry, all in an entertaining and engaging fashion. It was the perfect way to start our day and get the audience energized.”
–Tyler Davidson, Vice President & Chief Content Director, Meetings Today

“Steve Jones’ presentation on “How To Brand Like Rockstar” was excellent!  The session was energetic, and the use of music, video and storytelling kept everyone engaged and interested in what was coming next.  In room filled with a variety of ages and experiences, his great storytelling ability allowed him to connect with everyone and provide information that was both entertaining and relevant.  Music is a universal language and Steve’s presentation is perfect keynote to connect attendees and give them a common thread to talk about.”
–Colleen Brzozowski, CIS, Director, National Accounts

“Steve Jones knows a thing or two. Listen and take notes!”
-Gene Simmons founding member Kiss

“Steve Jones gives you the insight of a rock ‘n’ roll veteran!”
–Alice Cooper

“What can I say about Steve Jones? … well to give you an indication of his connection with the audience, after he closed his presentation to vibrant applause, he was approached by new ‘groupies’ lined up twenty to thirty deep, waiting for book autographs! Some people even took selfies with him! Steve was engaging, entertaining and knowledgeable. His content was universally relevant to customer-facing work and he further customized the presentation just for our group. His upbeat energy, sense of humor and humble demeanor endeared him to everyone, and the substance of his message really hit the mark – if we do something special to differentiate our service and delightfully surprise our clients, they will become loyal fans… it was the perfect keynote! People were talking about his session all day long.”
–Moses Bar-Yoseph, TD Bank

“Thank you again for being a part of our program last week in Charleston. It was a huge success. We’ve received a lot of compliments about you.
You did a terrific job of tailoring your remarks around banking. One of your first slides — “Fannie Mae vs. Maggie Mae” – really got things started off on the right track! You were very entertaining and had a strong message about branding and the customer experience.”
–Brad Bradford, Regions Bank

“Steve did an amazing job. I felt like it set the tone for the rest of the conference, which made me look forward to future sessions.”
–Denver, June 2018

“Fantastic presentation and energetic speaker.”
–Las Vegas, August 2018

“Very memorable and engaging.”
–Toronto, March 2018

“Steve Jones’ presentation on “How To Brand Like Rockstar” was excellent! The session was energetic, and the use of music, video and storytelling kept everyone engaged and interested in what was coming next. In a room filled with a variety of ages and experiences, his great storytelling ability allowed him to connect with everyone and provide information that was both entertaining and relevant. Music is a universal language and Steve’s presentation is perfect keynote to connect attendees and give them a common thread to talk about.”

– Colleen Brzozowski, CIS, Director, National Accounts